Need-to-know technology news from Salone del Mobile 2018

The biggest week in the design calender is not necessarily known for its technology offerings. This year, however, tech hunters won’t have to look hard for beautifully designed launches, installations and collaborations, as the ever-merging worlds of technology and design continue to conflate. Here’s four of our favourites, and where to find them at Salone del Mobile.

Google

Google is making its Salone del Mobile debut, intertwining hardware with soft intuition in an immersive multi-room installation curated by Dutch trend forecaster Lidewij Edelkoort in Rossana Orlandi’s gallery. The Google event, titled ‘Softwear’, will display its tech hardware among everyday objects in comforting lifestyle scenarios.

‘Designing and producing our own hardware is a relatively new venture for us and something that is not widely known about especially globally,’ says Ivy Ross, Google’s vice president of hardware design, on why the software giant decided to show at Milan Design Week. ‘We believe that having a presence at Salone del Mobile and sharing our point of view is a great opportunity to connect with others especially in the design industry.’

The relationship between Google and Edelkoort is lengthy, and in a meeting last year, Ross remembers that ‘[Li] remarked how we were actually delivering on something she had forecast back in 1998... she was thrilled that in many ways, we were bringing that prediction to life without even realising it.’ Said forecast predicted a new way of engaging with technology, for it to seamlessly exist in our lives.

Softwear; 17 - 21 April. Rosanna Orlandi, Via Matteo Bandello, 14/16, 20123, Milan

Dassault Systèmes and Kengo Kuma

Sustainable design is set to be a hot topic at this year’s Milan Design Week, and this installation from architect Kengo Kuma with 3D experience company Dassault Systèmes, has the important theme at its heart. 

Breath/ing is a dynamic, architectural unit made from existing pollution-neutralising materials, addressing the growing global issue of air pollution. As well as being a striking immersive setting, its designers hope the installation inspires designers from across the world to tackle sustainability in their own work.

‘This collaboration is inspiring for me because we share similar values and a vision,’ Kuma explains. ‘I believe that the combination of design and technology can make a huge contribution to the world’s environmental issues.’ Dassault Systèmes also promises collaborations from Wallpaper* Design Awards 2018 judge Daan Roosegaarde, Wesley Goatley and Superflux.

Design in the Age of Experience; 17 - 22 April; Superstudio Più at 27 via Tortona, 20144, Milan

Panasonic Design

Continuing the theme of air pollution and sustainability, Panasonic Design is presenting an immersive, so-called ‘water-drop’ pavilion, which will reportedly contain the cleanest, purest air in Milan.

The pavilion marks Panasonic’s 100th anniversary. Instead of marking the milestone moment with product launches, it has instead looked outside itself, into the role design will play in improving our future physical environments and emotional wellbeing. The 20 metre-diametre droplet shaped installation is filled with Panasonic’s Nanoe X air purification ionization technology, and ‘silky fine mist’ another proprietary technology which micronises water with high pressured air (in other words, it’ll be a cooling, refreshing experience). Inside the dome, Panasonic’s ultra-super luminosity projector and high resolution fish-eye lens create highly realistic 4K projection mapping.

It’s quite the unexpected move from the tech titan, one that reflects the brand’s changing attitude and ‘philosophical ethos’. ‘Over the past 100 years, Panasonic has improved peoples’ lives through technology and physical products, from light bulbs to washing machines, explains Shigeo Usui, director of Panasonic Design. ‘Our new creative philosophy focused on the ‘culture of life’ will allow us to go beyond the physical and enrich the whole culture of a person’s life, including health, wellbeing, feelings and experiences.’

Transitions by Panasonic Design; 17 - 22 April. Pinacoteca di Brera, Via Brera, 28, 20121 Milan

Sonos, WeWork and Hay

Design power trio Hay, WeWork and Sonos are joining forces to display their vision of the future of design inside the charmingly guilded Palazzo Clerici. For the installation, Hay and WeWork will present an office-like set up that will challenge typical working environments via some nifty research from the co-working titans and Hay’s new shelving and storage system. Expect a mesh of contemporary function with historic Milanese chic. Stay tuned for news from master of sound Sonos, from whom we are promised noisy offerings in the coming days.