But this city of 1.3 million ā with its aging population and unemployment rates that are often among the highest in the country ā needs an even bigger jolt. Frustrations have been building for years as Adelaideās factories shuttered, with Holden closing its plant last year, bringing an end to Australiaās auto industry.
The response is whatās interesting: Quiet Adelaide, a former industrial center now seen as a laid-back community of churches and retirees, is banging the table for change.
Photo Voxon Photonics, a creator of holographic technology, is one of the companies based in Tonsley. Credit Matthew Abbott for The New York Times
Last month, voters kicked out the Labour Party after 16 years of running South Australia, electing the more conservative Liberal Party and its leader, Steven Marshall, the owner of a furniture business, on the promise of economic growth.
The new government is even pushing for a new visa to draw foreigners who want to start businesses in South Australia ā a break with national Liberal leaders who have restricted skilled immigration.
Even before that, Mr. Hajdu, 55, a Canadian transplant and co-founder of an Los Angeles-based incubator called Disrupter, was becoming Adelaideās networker in chief. A talker in a T-shirt, the son of a free-market economist who founded a well-known Canadian think tank, he is among a crew of boosters constantly battling skeptics.
Call Adelaide a boring country town, as many Australians have for decades, and theyāll point to the beaches and wine regions nearby, emphasizing that housing here is more affordable than in Sydney or San Francisco.
Photo Siemens, the German manufacturer, has opened a 5 million Australian dollar facility in Adelaide. Credit Matthew Abbott for The New York Times
Talk about the death of Australiaās automobile industry, and theyāll point to workers who have adapted by joining the cityās new start-ups.
Question Adelaideās sophistication, and theyāll argue that because this is the first city in Australia to be founded by free settlers rather than convicts, the culture is more open-minded and creative.
āThe Paris and Rome of today are not necessarily the Paris or Rome of tomorrow,ā said Mr. Hajdu, who moved to Adelaide in 2015 and is now a paid innovation consultant for the South Australian government. āItās total world transformation.ā
Mr. Hajdu says things like that a lot: sweeping techno-prophecies that he seems to be beta testing for a larger audience.
He told me that his first business, tomandandy, based in New York, had āchanged the way music production for media worked.ā
He also told me (repeatedly) that heās friends with Laurie Anderson, the composer and artist; that he makes great wine at the coastal property he shares with his wife and dog; and (repeatedly) that he moved to Australia on a distinguished talent visa, the same visa, he said, given to Apple co-founder Steve Wozniak.
His smartphone has a cracked screen ā and his official title is āchief innovator.ā
Last year, South Australiaās Labor government gave him a three-year contract, paying him 300,000 Australian dollars a year (around $230,000) for innovation advice.
Is it worth it? South Australiaās new Liberal government declined repeated requests for interviews about that.
Photo Tom Hajdu, a Canadian entrepreneur and musician, is South Australiaās chief adviser on innovation strategy. Credit Matthew Abbott for The New York Times
One of Mr. Hajduās first projects involved helping Adelaide get what most of this wealthy, otherwise developed country lacks ā superfast internet connectivity.
South Australia is now investing 7.6 million Australian dollars to roll out new fiber optic cable to 29 innovation precincts.
Officially, Adelaide is now the first non-American āgigabit city,ā making it part of a program that connects innovators and researchers to their counterparts in other cities with advanced network infrastructure, including Chattanooga and Austin, Tex.
āTom reached out to me soon after he moved to Adelaide and told me he was encouraging Adelaide to become a gig city, taking Chattanooga as a prime example of a city that had transformed its economy through affordable high-speed internet,ā said Joe Kochan, a co-founder of US Ignite, the Washington nonprofit that runs the Smart Gigabit Communities program.
Photo A skate park in Adelaide, near the site where a Holden Automotive plant closed down last year. Credit Matthew Abbott for The New York Times
One afternoon, Mr. Hajdu pulled together a few of the people he sees as helping lead Adelaideās revival.
Sitting at a rooftop bar with views of a skyline reminiscent of Tulsa, Okla., he introduced Terry Gold, an American who moved from Colorado to run a tech incubator.
Also with us were two South Australia government officials, the dean of the University of Adelaideās computer sciences department and Alex Grant, the chief executive of a company called Myriota, which makes internet-connected devices for monitoring things like soldiers and natural resources.
Clustering universities, start-ups and government support is, after all, the Silicon Valley model.
The question is whether it can work for Adelaide.
Photo A Chrysler Charger on display at the Tonsley Hotel. The defunct car factory has been reopened as a technology hub. Credit Matthew Abbott for The New York Times
Chattanooga has added tens of thousands of new jobs; in Adelaide, Myriota is growing, but from 11 employees to 30.
Inside Tonsley, the converted Mitsubishi factory, the company we visited, called Sage Automation, made devices used for self-driving cars that are put together in small batches ā a far cry from the mass production of cars in the factoryās heyday.
There are some other signs of hope, Mr. Hajdu says. Sanjeev Gupta, the British billionaire, has said that he wants to turn the former Holden plant into a factory for electric cars.
But a tipping point like Chattanoogaās or Pittsburghās has yet to be reached. Unemployment is still rising. Around Tonsley, there are rundown stores and pubs struggling to stay open.
Inside, there are wide expanses of empty gray floors, waiting to be used.
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